Hello my friends! It's been true for a while now, in many domains, that you "need" some science to zhuzh up your credibility. You can teach folks how to make "the best" omelet, but how much better is it if you can bring your chemistry PhD to bear?? 

In my domain for example, it's not quite good enough to say that eating regular meals helps you quit binge eating. You need to lay out the science behind it. Otherwise how can you be taken seriously? And what about extraordinary claims requiring extraordinary proof?

Sigh. I think a claim like "It's dead easy to replace a binge habit with something better, such as generous meals on a regular schedule, goes down like Cava on a hot summer night", this kind of claim requires barely any proof and no science at all. Why?

Because there's no downside. You could just give it a try. 

Would that be hard? No!
Would that be painful? Nope.
Would it cost you money? Not even!
If it's not to your liking, must you continue? NO!

Could you start the experiment now? By all means. And I encourage it, if you're struggling with bingey, compulsive, chaotic or otherwise problem eating. Pick a schedule, be generous about it, watch problem eating disappear in a puff of smoke or molecular foam cunningly fashioned to resemble a day at the shore.

And if a guy needs a scientific underpinning for a solution that is dead easy, hiding in plain sight and has never harmed anyone, I have to wonder why.

I always remember this one client, who said to me:

"You told me I'd stop bingeing after one meeting, and I didn't believe you. But guess what I DID."

You can run the experiment yourself and prove it or disprove it or have a list of elements to tweak in less than a day. Let me know what happens.

PS  Also I don't need a lab coat for seriousness. I have incandescent rage about diet culture and the food industry for that.

Other things are...

CLASS
It is coming!!!

READING

• If You Absolutely Must..., Freddie deBoer. A free guide for young and aspiring writers. You can get this ebook on his website. As always I highly recommend his Substack.
  

• Constance, Matthew Fitzsimmons. Enjoyable thriller about cloning set in the 2030s. Good example of a novel with a female protagonist written by that rale male writer with a good feel for young womanhood and how to write realistic men from her point of view.
  

• What Fresh Hell is This?: Perimenopause, Menopuase, Other Indignities, and You, Heather Corinna. This book is a GODSEND. It is fast, it is furious, it is funny. It filled in all the considerable gaps in my understanding and just FYI I am using this book to good effect YEARS after the fact. There's science if you want it. Skip it if you don't.
  

WATCHING

• Finished Itaewon Class. I loved how it subverted my expectations. V satisfying except I would have liked something a little different for Jang "Don't Drive Like My Brother" Geun-soo. That's a quibble tho. Now I am between shows. Do you have a rec for my next k-drama? HMU.

and XOXOK that is the week! As always, thank you for reading. I appreciate you all so much,